Wisconsin Housing Market Vitality

Market Rank


Wisconsin metro area house prices are forecasted to track the national market over the next twelve months. Currently, the market is underperforming the overall U.S. market. Compared to 12-months ago, Wisconsin’s housing market has weakened. Current local economic conditions support an estimated 4.4% increase in house prices over the next twelve months. Based on the housing market vitality of the fifteen metro housing markets which comprise it, Wisconsin’s housing market ranks thirtieth amongst all states and D.C. The three-month outlook is negative.

Housing Market Vitality

Housing Market Vitality summarizes the impact of economic conditions on house prices. A value of 100 corresponds to conditions supporting current price appreciation; values less than 100 correspond to a dampening effect and values greater than 100 indicate a positive impact on house prices. A housing market vitality value can be interpreted as a growth rate. Hence, a reading of 105.8 can be interpreted as a 5.8% annualized increase in house prices.

Wisconsin Metro Housing Markets

Wisconsin is comprised of fifteen metro housing markets that account for nearly 74% of the state’s population. The Badger State metro housing markets are unique in their demographics and local economies and exhibit trends that are distinct from the national and state narrative. Each metro market presents its own unique opportunity.

Appleton, WI Underperforming Neutral 240
Duluth, MN-WI Outperforming Positive 130
Eau Claire, WI Tracking Neutral 188
Fond du Lac, WI Underperforming Negative 317
Green Bay, WI Underperforming Neutral 274
Janesville-Beloit, WI Underperforming Negative 335
La Crosse-Onalaska, WI-MN Underperforming Positive 223
Lake County-Kenosha County, IL-WI Underperforming Negative 380
Madison, WI Underperforming Positive 230
Milwaukee-Waukesha-West Allis, WI Underperforming Positive 210
Minneapolis-St. Paul-Bloomington, MN-WI Underperforming Negative 339
Oshkosh-Neenah, WI Tracking Negative 271
Racine, WI Underperforming Negative 315
Sheboygan, WI Underperforming Positive 139
Wausau, WI Underperforming Positive 224

Industry Specialization

Wisconsin’s state economy is specialized in Manufacturing and Edu Health svcs. Mining, Construction, and Information industry sectors are less important to the state economy compared to the national economy.

Industry specialization helps explain the differing impact of industry trends on local economies in contrast to industry composition which describes the structure of the economy. A Specialization Index value greater than 100 corresponds to the sector having a greater share of the state economy than it does of the national economy. Sectors with a Specialization Index greater than 120 characterize the local economy.


Compared to the U.S., there is a lower incidence of poverty amongst Wisconsin residents and they have greater purchasing power. There are more high school graduates and a larger proportion of the population is college educated. Wisconsin’s population is comparatively less diverse than the overall U.S. population.

A Demographics Index value greater than 100 corresponds to the factor being more intense in the state versus the national average. Characteristics of the local population is a longer-term factor that influences the housing market.

Data through December 2020